I'll be honest, I don't actually have a smartphone. But I do have a lot of 'devices' and love the interconnectivity of them all. Since I'm quite a homebody making the switch to the smartphone hasn't made sense up until now. I'm sure it's only a matter of time.
I came across this super-informative series put together by Telecom NZ about getting the most out of smartphones. Not only have I learned a lot about things like 'what is a hashtag' and 'how much can I do with 500 gigabytes'. I also think it's a terrific marketing plan. Telecom is a service provider, I'm not sure if they sell actual phones or handsets, but in this series of short television ads they show you how you can be using your phone to maximise your life. Be more productive. Save time. Avoid stress.
It's very clever since it encourages people to use their phones more without ever overtly suggesting that they sign up for a Telecom internet or data plan.
If you can be bothered watching all 52 short videos then here you go! I think you'll find a lot of it useful, since lets be honest, technology is moving at a crazy pace, it's really hard to keep up.
Back in the day I worked at Telecom. I spent two years in one of their call centres after I graduated from university. It was a great experience for me and I guess I have a soft spot for them. I had majored in services marketing so just thrived in an environment where customer service was the priority. I can't say what it's like now though!
How can you apply this marketing technique to your business?
Is there something that your customers regularly do or use that isn't sold or provided by you but supports your product offering? Something that will be supremely useful to your customers?
My friend Jo does a great job of this type of marketing. She is the owner of My Organized Chaos where she enables busy mothers to simplify their lives and make time for the fun things. She regularly posts links to fun craft activities and even has a book published on taking kids to museums. She's not selling museum tours or promoting art but parents who take her courses in organising feel empowered to do fun things like this with their kids. The information Jo gives away supports her main 'product' - her courses in tackling clutter and managing household chaos.
Need ideas for your business? Email me, I'd love to help.