Here's a new thing that WORKED on me to get me to watch an ad.
Of course a trailer is an ad for a movie, I know that. But tacked on the end, when I was feeling warm fuzzies about this movie, an Ikea ad autoplayed. I watched it. Twice.
You know how the most excruciating 5 seconds on the internet are those when you're waiting to "skip ad" on YouTube. Placing it after the thing was quite sly.
Off to look into ad placement and timing on YouTube #marketinggeek